Telecity acquisition helps Equinix EMEA expand into new markets in Europe

“Our clients have, for sometime, been asking us to expand the Equinix proposition   into   Dublin,   Stockholm and Warsaw. We have established strong positions in competitive data centre markets such a London, Frankfur t and Amsterdam, but these impor tant locations were still missing from our list -  as was frequently highlighted in Equinix client sur vey results. Now, with the Telecity  acquisition  finalised  we  can  finally say to these customers: we can help you, with high-class facilities and also new ser vices. It fits our strategy of providing more choice and more capacity.”


How important is the Telecity acquisition for Equinix?

“About nine years ago, Equinix expanded into EMEA with data centres in four countries. A year later we added our data centre proposition in The Netherlands, while in 2013 we star ted a Greenfield data centre operation in Dubai (ed., also read the inter view with Jeroen Schlosser, Managing Director of Equinix Middle East in Minkels Magazine 2015-1, page 8-9: Minkels provides an identical Equinix look-and-feel worldwide,  also  in  Dubai*).  Although  size-wise not as big as our other premises, Dubai is a hotspot for financial and commercial industries worldwide - a fast growing market and a hub for the Middle East thus extremely important for us.”


“The Telecity acquisition is the largest acquisition ever done by Equinix. It means we’ll be able to substantially expand our business in   existing   EMEA   markets   while   heading into new markets. The acquisition increases the total number of data centre locations available in EMEA to thir teen. It provides us with   tremendous   future   oppor tunities   in helping enterprise customers adopt cloud technology and experience the benefits of innovative networking technology.”


Talking about innovative networking technology, what is your view on shifting patterns in data centre infrastructure including SDN?

“When    it    comes    to    software    defined networking, it ’s a question of ‘how’ not ‘if.’ The  market  volume  and  capability  of  SDN is  clear  enough.  Enterprises  are  using  it  in their  networks  and  it ’s  ver y  central  to  the Equinix   interconnec tion   platform   too.   We ourselves invested a lot in SDN for the Equinix Cloud Exchange, which now features an API platform providing an easy and secure way for enterprises to connect their infrastructures.”


“Today,   people,   enterprises   and   data   are all  distributed.  This  market  trend  asks  for SDN, while SDN is also necessary to support the Internet of Things developments and broader commercial opportunities including Collaboration. Today’s enterprises, even the ones at a relatively small scale are operating around the world in global markets. What they are looking for ultimately is the performance and functionality of their applications to an extent that they can be more efficient in their operations. Those are core elements of what SDN is able to deliver.”


How important is ‘interconnection’ for the international colocation market, now and in the near future?

“Confirmed  by  market  research  analysts from  Gar tner  and  Forrester,  the  volume  of interconnection  in  colocation  will  continue to rise. The colocation market is reasonably global today, but it is going to be even more global in the future. We expect our cars to be connected, our planes and our smar tphones, to name a few. That ’s why interconnection is core to Equinix’s strategy and we are being presented in the market as the interconnection specialist for our customers.”


Are there any differences in Equinix’s market approach in EMEA, APAC and the US?

“We are largely consistent in our proposition across the world, although not completely. European countries are more focused on ISO cer tifications  while  in  the  US  they  are  less ISO minded. And European customers tend to have quite a cautious attitude towards data privacy,  more  than  companies  elsewhere  in the world.”


What does it take for Equinix to deliver on that?

“We continuously have to find the right balance in global execution whilst meeting local requirements. For that, we’re dependent on   our   key   supplier   par tners   who   enable us  to  perform.  Lots  of  our  customers  are in the technology business - fast moving organisations including those in finance, oil and gas industries, being sophisticated users of technology thus very demanding. It helps when our suppliers can meet those high demands, when they’re able to work with our enterprise customers helping them implement innovative networking technologies and adopt cloud – whether deploying a private, public or hybrid cloud solution.”


Media articles about data security and breaches are piling up lately. How does Equinix guarantee its customers optimum security?

“Our physical security is extremely effective, with biometric scanning, badge access control and   security   measures   on   several   layers. The  Equinix  facilities  undergo  periodic  third par ty  security  and  compliance  audits  while feedback is being processed continuously. Besides that, we’re also facilitating customers in need of managed security services through our interconnection platform. Both physically and  socially  we’re  able  to  connect  them  to data security providers willing to offer their services.”


What   does   the   global   partnership   with Minkels mean to Equinix EMEA?

“I  spend  a  lot  of  time  in  our  data  centres across  EMEA  and  every  time  I  walk  through a  data  centre  I  see  Minkels  solutions.  It ’s everywhere and it significantly adds to the energy-efficiency of our data centres. Actually, it ’s the result of a very prolific partnership. A lot of energy and effort is being put into the relationship  by  Minkels.  This  is  recognised and very much appreciated, it makes our relationship  a  special  one  that  goes  beyond just orders and invoices.”


“It ’s    very    impor tant    for    us    to    have    a relationship instead of transactions with Minkels, being one of our key global suppliers. This  makes  it  easier  for  us  to  establish agility, reliability and flexibility in our data centres and adapt to demanding customer needs.  The  global  par tnership  with  Minkels also helps us to create consistency across a variety of countries. Consistency on a global basis naturally drives efficiency and stability while ultimately providing the business value customers are looking for.”


Within three years, do you expect the international retail and wholesale colocation market to be the same or not?

“We are seeing already a greater number of wholesale  colocation  providers  doing  more retail as well. The acquisition of Telx by Digital Realty is just one example. Maybe it ’s because the  US  wholesale  market  is  very  competitive and companies try to expand the scope of their business. Besides that, in the US, large cloud players  such  as  Google,  Apple  and  Facebook tend   to   build   their   own   facilities   while   in Europe they’re more willing to rely on wholesale colocation.”


As Digital Realty is stepping into retail colocation now, does Equinix have any plans when it comes to wholesale?

“We’re not planning to be in new lines of business beyond our core. Of course, you should never say never as the world can change. The acquisition of professional services company, Nimbo last year still fits our core strategy, for example. Nimbo works with large companies who want to  implement  cloud  infrastructures.  Although it  goes  a  bit  beyond  colocation  sec,  we  don’ t actually operate these cloud environments and it ’s not a prelude to enter the managed services business.”


To conclude, what do you expect the Telecity acquisition might bring in terms of synergies?

“I  hope  it  will  help  to  grow  our  enterprise customer  base  substantially.  They  have  some very  impressive  customer  names in their por tfolio. We think that the Equinix multi-cloud platform  and  interconnection  options  might suit those customers too. Two years ago, we launched a Channel Par tner Program to expand our global channel and enhance distribution of our colocation and interconnection services to the enterprise market. The Telecity acquisition forms an integral part of those enhanced enterprise market ambitions.”